The Role of Content Marketing in SEO
Content has always been the center of any advertising effort, but today the buzzword “content marketing ” is used along with SEO (search engine optimisation ). Recently, Google has accelerated its efforts to offer better search results by always enhancing its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
The Game is Different Now.
In its early stage, online marketing involved putting up a website, creating some pages of content and making sales. Using connect farms and spun articles was sufficient to get you at the top of search engine rankings. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
What does Content Marketing Entail? .
Content can be in form of text, audio, and video. Content and search engine optimization use text as the main element. This is because search engines can’t interpret audio or video output. In this new age of search Google still ranks sites based on backlinks, but there are additional metrics that have to be considered.
Social Metrics: it is widely known that social media plays a vital role in the ranking system. The most common social networking platforms are Facebook and Twitter. Virtually all sites now have icons in which a visitor could subscribe to some twitter feed, or in the case of Facebook, they can simply click on the like button.
Bounce Rate: Content plays a major role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. In the eyes of Google’s, the interpretation is that the better the material, the more the reader stays on the site – that raises the worth of the website.
Just with those two easy metrics, you can see how content marketing is getting more and more important for SEO. Visitors, prospective clients, and present customers want more valuable information, which is exactly what content marketing is about. The period of sub-par, crappy material is pretty much behind us today. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Good content helps to attract attention and to get the coveted backlinks for rankings. And as much as backlinks are concerned, the chances are that great, quality content articles will yield backlinks from quality sites, which is yet another advantage of content marketing.
Every new creation, technology or idea goes through a phase of manipulation, and online marketing is not an exception. Content marketing advertising has got a new meaning now because people need it, and so does Google. Some people will still attempt to play the system using old methods, but for all those people who wish to get ahead of the SEO game – they need to use content marketing.