The online travel agency loveholidays revealed customer preferences at its Partner Appreciation Awards on November 2 at the London Marriott Hotel Grosvenor Square. The event honored hotels, airlines, hotel wholesalers, and institutional partners supporting the platform’s growth.
The second edition of the Most Loved Hotel Awards, part of the event, was based on over 280,000 verified customer reviews from the UK, Ireland, and Germany. A total of 1,439 hotels across 45 destinations received awards in 2026, a 35% increase from the previous year. Over half of the awarded hotels, 55%, retained their distinction for the second consecutive year.
Spain Leads Destination Rankings
Mainland Spain topped the list with 241 awarded hotels, followed by the Canary Islands with 220, and the Greek Islands with 133. Spain also saw the largest annual increase, with 61 additional hotels awarded. The Greek Islands had 56 more awarded hotels.
The results highlight the diversity of accommodations favored by travelers. A quarter of the awarded hotels, 25%, are three-star or lower, showing that customer satisfaction isn’t limited to high-end establishments.
Al Murray, loveholidays’ marketing and supply director, said, “It’s great to see our Most Loved Hotel Awards grow in their second year, with 370 more hotels awarded and over half of the winners repeated.” This reflects the consistent quality of our hotel partners, regardless of star category or budget.
Supplier Awards and European Expansion
Alongside the hotel awards, loveholidays presented 27 Supplier Awards to partners in land, air, ancillary services, and tourism offices. Expedia won the most promising new land partner award, while Hotelbeds was recognized for customer issue resolution.
OTS Globe received the Portal Powerhouse award. In hotel wholesaling, Jumbo was named the growth partner for the UK and Ireland, and World2Meet received the equivalent award for new markets.
Among airlines, Wizz Air won the most promising new partner award. Emirates, Qatar Airways, and Gulf Air jointly received the Partnership in Adversity award. SunExpress and Air Arabia were recognized for partnership excellence.
These awards come as loveholidays continues to expand. The platform now has an ATOL license, allowing it to serve over 5.5 million UK passengers annually. It also marks its 10th anniversary in Ireland, having served over 3 million customers since its launch.
Customer Experience and Transparency Focus
The awards ceremony aligns with loveholidays’ strategy centered on customer experience and transparency. The company reported a Net Promoter Score of 64 for its 2026 fiscal year, covering November 2025 to October 2026. This score reflects customer satisfaction and loyalty.